Hailing from Hitchin, Hertfordshire, James was discovered by Republic Records after a fan uploaded a video of him performing in a Kentish Town pub to YouTube. After months of playing open mic nights in both Brighton and London, James was flown to New York and signed his record deal. In 2013 he released Dark of the Morning EP and is set to release new music this year. He has supported John Newman, Kodaline, Tom Odell, Beth Orton and The Rolling Stones at their 2013 Hyde Park shows.
James Bay’s new single Let It Go was produced by Jacquire King (Kings of Leon, Of Monsters and Men) and is a heartfelt bookend to a past relationship which James admits was “super personal and quite hard to write. It outlines the point in a relationship where you think that you should perhaps put it all to bed. We tried it again and we tried really hard. Maybe we can just be friends and let it go. It’s really honest and I got something off my chest.”
As Bay said this song is really personal and this can be felt in the way that he sings it. There’s true emotion and passion in this voice. You’d have to have a heart made of stone not to have a tear in your eye at the end of this song. His lyrics are beautiful, “From throwing clothes across the floor/To teeth and claws and slamming doors at you/If this is all we’re living for/Why are we doing it doing it doing it anymore?/I used to recognise myself it’s funny how reflections change/We’re becoming something else I think it’s time to walk away”. Bay’s voice is reminiscent of James Morrison’s with hints of soul and blues influences. It’s strong, dynamic and interesting. His style is unique – you’ll be instantly attracted to his music.
Let It Go is out now.