Introducing…Cheers Elephant

Since stirring up buzz at last year’s South by Southwest festival in Austin, Texas, the rock quartet Cheers Elephant moved from Philadelphia to Los Angeles and connected with an influential management company. Now they have a lyric video for their song Peoples which premiered yesterday on Speakeasy.

The song has a hazy ’60s pop feel full of handclaps, jangling guitar and sunny vocal harmonies. The video features footage compiled from a week long tour of the northeast last year that included stops at ConserFest on Block Island, R.I., and rural Maine, where Cheers Elephant played a DIY festival with other bands from Philadelphia.

Peoples opened the band’s self-released 2012 LP Like Wind Blows Fire. Cheers Elephant is currently working on a follow-up—and returning to SXSW where the band has lined up a grueling schedule: they’re slated to play 12 sets in five day.

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